Valentine's Day Spending (NRF)
Every year around Valentine's Day, the National Retail Federation surveys Americans about how much they spend and what they buy. This data shows all those answers going back years. You get to see what people spend on flowers versus jewelry, how many people actually celebrate, and whether spending goes up or down year to year. It's like a snapshot of whether Americans are splurging or tightening their belts on romance.
- Source rows:
- 13
- Coverage:
- 2010-01-01T00:00:00Z – 2022-12-31T00:00:00Z
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Enriched
Annual spending records with computed total_gifts (sum of candy, flowers, jewelry, greeting cards, clothing, gift cards) and experiences_vs_gifts ratio, sorted most-recent year first.
View defined in OpenData · Source: tidytuesday
Dataset overview
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Questions this data answers
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CSV: all rows from “enriched”.
Table filters, sorting and pagination are not included.
Columns
12 columns in this table.